Harrah’s Entertainment Essay

1. BACKGROUND2. UPDATING3. PEOPLE INVOLVED3.1 Philip SatrePhilip G. Satre, hidden investor since 2005. Mr. Satre was Chief Executive Officer of Harrahs Entertainment, Inc., a provider of brand casino entertainment, from 1994 to 2003 and a director of Harrahs from 1988 to2005, serving as death chair of the add-in from 1997 to 2005. Mr. Satre has held various opposite determines of increasing responsibility with Harrahs since 1980, when he joined the familiarity as debility president, frequent Counsel and Secretary, until his seclusion in 2005. Prior to joining Harrahs, Mr. Satre practiced law in Reno, Nevada. He has been a director of International Game Technology since January 2009 and its Chairman since celestial latitude 2009, and a director of NV Energy, Inc. since 2005 and its Chairman since 2008. Mr. Satre served as a director of suffice Aid Corporation from 2005 to 2011 and Tabcorp Holdings, Ltd. (Australia) from 2000 to 2007.Phil as CEO of the caller-up is in con sent with the strategies Harrahs adopted to give its customers a better go and gum olibanum to ensure and increase their loyalty, the first is the independence that the confederacy, ie, does not depend on shops, restaurants, bars and high school income has come from their own casinos and second concerns the relationship of the company with his frequent customers because this leads to an increase compared to the benefits that would bring to the companyOn the other trade Phil chose to invest in the and development intellectuals and technological capabilities that are needed to peck and analyze data on customers.3.2 Gary Loveman Gary Loveman has served as a member of Coachs Board of Directors since January 2002. Mr. Loveman is the Chairman, Chief Executive Officer and President of Caesars Entertainment Corporation (f/k/a Harrahs Entertainment, Inc.), a casino entertainment company he has held the position of President since April 2001, Chief Executive since January 2003, and Chai rman since January 2005. He held various other executive positions at Caesars Entertainment Corporation from May 1998 to April 2001. From 1989 to 1998, Mr. Loveman was Associate prof of Business Administration, Harvard University Graduate School of Business Administration, where his responsibilities included teaching M.B.A. and executive education students, research and publishing in the field of service management, and consultingand advising tremendous service companies.Mr. Loveman serves as a Director of Caesars Entertainment Corporation and FedEx Corporation, and is a member of the Board of Trustees at Childrens Hospital Boston. He holds a bach of Arts degree in Economics from Wesleyan University and a Ph.D. in Economics from the Massachusetts Institute of Technology.Loveman served as Harrahs Entertainments chief operating officer from 1998 until 2003. Under Lovemans leadership Harrahs began to focus on building loyalty and bringing more(prenominal) gamblers to the casino. Lov eman in any case established a rewards program for Harrahs employees of all levels, based on customer satisfaction.3.3 Marilyn WinnMarilyn Winn is the President of Wynn Las Vegas, LLC, owner and operator of Wynn Las Vegas and Encore Las Vegas where she over matchs the day-to-day operations of the properties. Mrs. Spiegel served in executive positions at Harrahs Entertainment, Inc., including aged(a) Vice President and General Manager of Harrahs Las Vegas and the Rio All Suite Hotel and Casino, Senior Vice President of Human Resources, Senior Vice President and General Manager of Harrahs Shreveport Hotel & Casino in Louisiana and Vice President of Human Resources for the companys Southern Nevada operations. Mrs. Spiegel began working for Harrahs Entertainment, Inc. in 1988. Mrs. Spiegel is a member of the Las Vegas Visitors and Convention Bureau scorecard of directors.Marilyn lives and breathes Harrahs CRM culture, she says My job is to make money for Harrahs entertainment by cre ating a great climate for customers and employees.4. ORGANIZATIONS INVOLVED5. MAIN PROBLEM jibe to that manipulaten in the case, Harrahs is a company that provides entertainment and accommodation in resorts located in the United States. Itis one of the largest companies that offer entertainment and meretricious accommodations. As we saw in the case, the company is very concerned round the management of client relationships and gathering information through customer service, they devote what they call customer insights which used to contribute to the experience customer on site and the service provided . But there is a problem in all this is that according to the text, are based on surveys of their best customers, those who omit more money on their facilities.This makes the experiences and new trends in customer service are made based provided on the opinions that make customers more money. And behold, when the service is bad for customers who rarely attend the place, because they give preference to precedential clients and there is no equal discussion to the client. According to a scallywag (www.tripadvisor.com.uk), a website known for the various reviews that users have to say about hotels and tourism, tack together that Harrahs has a considerable level of critical customer service as you tail assembly see belowHere we can see that there is a high level when the bad reviews, well consequently we can see that the majority is in customer serviceSo this is where we see the different views of users as followsOverpriced NO WIFI soggy Glass in Room Go ElsewhereIn conclusion, we can see that the company has flaws in the customer service industry only focuses on improving customer experiences which have more money, but relates to brush aside or treat with new clients of the company and this is where most of the complaints are .The company has to conduct a study and improve treatment for all the public, since the treatment for a person with so much mone y as a new customer who wants to know the hotel has to be the same way because the company cannot stay focused on a group of public, the company mustiness open the focus group to be able to grow so large scale.6. STRATEGY (SOLUTION)ANALYSIS QUESTIONSTo what extent is Harrahs in risk of a competitor copying its system?The risk is very high because the world of market competition is always present and always we see companies that want to copy the system of Harrahs, Harrahs system is so right that is under scrutiny of other companies, if any competitor is filtered and copy the Harrahs system could be a serious situation because the competitor could regaining Harrah customers, it is very easy for a company to be filtered so Harra must make a supervise to ensure that the information is not precondition to competitors for this they must train employees instilling values of honesty and gives them a social and pleasant working environment.

College Life vs My Moral Code

At the time of this read, 1997, Elisha Dov switch off was a Yale university freshman who found his upcoming dormitory lifestyle off of what he had heard from his honest-to-god brother. Hacks objection was that in previous years, there was a policy in motion that granted students the ability to live at home rather than the dorms. til now when Hack come of age to go after the University there had been a revision to the policy. The change required first and atomic number 42 year students to reside on campus, regardless of their familys geographical location. This generated a systematic problem with co reading residency and Hacks Jewish faith. any day, for the remainder of their life, students will be faced with decisions that can challenge their upbringing. c arless(predicate) of a students faith, they are adults capable of making their avow decisions, but colleges should be able to offer some flexibility to students who frankly seek separation due to deterrent example use up s. Hack expresses a concern with current tolerances based on aged patriarch. Back then they were give in to expulsion if the student permitted the opposite sex as a guest. This moral conflict has since subsided of those in yesteryears.Although Hack and four of his Jewish colleagues were not attempting to call in their beliefs on others, they felt it was necessary to be the exception to the newly schematic rule, due to their moral standards. Unless Yale waived residency requirements, the students are unable to exercise their implicit in(p) rights, this is a violation a of law. To persuade Yales secular acceptance, Hack felt it was necessary to point out posters advertising safe sex, articles influencing antenuptial intercourse, and alternative persuasions that detour from abstinence.He demands an answer as to why much(prenominal) an elite group, such as Yale, fails to stand behind their open-minded proclamation. Yet hypocritical standards make it difficult for students who dem and devout structure. Yale still prides themselves on no parental rules, the contradictory concept of sexual mortality be in the hands of the student encourages detrimental peer pressure. Even separating sexual practices by floor has unfavorable outcomes, since temptations and ease of access permits visiting opposing sexes to twist through during inappropriate times.Even though the students are adults, they feel violated, since they are forced to surround with other students participating in sinful acts. It is unembellished that Yale attempts to speak their own language by selling themselves to new students with glamourous advertisement, proclaiming respect and historical retention. This academic institution lacks hindsight that it is an educational environment, while education is not just taught, it is postulateed by example, just as students learn from their parents by watching.Do students come to class and begin intercourse during dictation? Based on years of intense religi ous teachings, each exclusive is subject to a moral message portrayed by each Yale resident, which is not accepted by the Jewish faith. Students with stringent oppositions towards combined gender housing should be given the opportunity to exercise their faith or seek other alternatives. Rather than seeking out Yale attention, Yale needs to focus on what they are teaching the students via peer pressure.

Akron’s children Hospital (Case Study)

Akron Childrens infirmary started as a twenty-four hour period c be nursery canr in 1890 and became one of the largest pediatric wellness care system in the united state. Akron Childrens infirmary is located in a friendly community of Akron, Ohio. With more than 3000 pediatric specialists Akron Childrens Hospital offers over 30 practice areas of medicine and surgical operation specialized for children which friend the infirmary draw over half a million patients a year non only from the United states, but also from whole over the world(akronchildrens. org).Akron Childrens Hospital mission is to provide medical treatments to infants, children, adolescents, as well as burn victims of all ages. The hospital also provide basic and clinical inquiry and provide multi-level professional education students of medicine, nursing, as well as Akron residents and various allied health professions. Moreover, the hospital is go on to provide education to encourage and to make it easy on the sue of lifelong learning for physicians and other childrens care providers in the health care industry.Akron Childrens Hospital commitment is to note the maximum tincture of care for children by using the latest modern technology and equipment avail fit. Akron is perpetrate to promote integrity, emphasize the dignity, family member and fellow employee to follow the topmost standards of honest conduct. The hospital is committed to maintain and press forward the hospitals leadership role to success widey work pleasantly with other health care networks providers, community organizations, businesses as well as government to maintain a proficient professional allied and lastly operation.According to cooper & Schindler the basic dilemma and starting trying to develop other head behavior by breaking down the original interrogative sentence is the right way to approach the research process( Cooper & Schindler,2008). The management-research question hierarchy for Akron Childrens Ho spital is that the hospital faces is how to raise the bed-occupancy rate and what can the hospital do to gain more business than its competitors. Another dilemma in Akrons case the management is that Akron Childrens hospital distinguishing itself from many of their competitors.The research question for Akron Childrens hospital was about expending their helper beyond jacket County to other different counties such as Cuyahoga County, Portage County, Mahoning County, and Medina County, which will increase the snatch of the patient and bring more profit. Some of the investigative questions for Akron Childrens hospital were as follow How do childrens parent decides which hospital to progeny their children to, when their children need acute care? Is their decision driven simply by emotion? Is the financing a determine factor?Is the quality of service a factor on their decision? (Cooper & Schindler, 2008). During the research process Marcus Tomas LLC police squad had to observed physi cians, parents, and child patients during testing, diagnosis, and treatment phases, they were also observing while kids were during checkups, admitted to the ER, undergoing surgery as well as prepping for surgery. They pay great detail to the interactions of patients and physicians, nurses and other staff members they pay attention, physical and emotional reactions and heart-wrenching conversations (Copper, Schindler, 2008, cases, p. 2).The Advantages of it all is that researcher s can see a step- by-step first-hand the experiences between parents, children and hospital staff in the hospital. Furthermore, Researchers can immediately record their observances and findings. The transcriptions of audio or video were actually good solid evidence therefore there werent not a lot of room for error in this method. Researchers made for sure that all staff of the hospital was fully invested into the well-being of their child patients. The researchers were able to see how technology, highly energetic staff, highly knowledgeable staff and full compassion for the children work in collaboration.They saw a very buckram desire by the entire hospital for the children recover and be the best they can possibly be once leaving the hospital. Some of the disadvantages are that researchers did not gain any knowledge of past experiences if all they do is watching the present. Researchers cannot really gain opinions by this method. Equipment and staffing can be extremely expensive. Some test subjects may act different or be more anxious if they know someone is watching and/or recording interactions.Conclusively Akron Childrens Hospital management and executives have come to conclusion and realized that the process of overcome the competitors surfing above competitors shadow, also generating an effective marketing plan will require an long qualitative research. They made a decision of hiring Marcus Thomas LLC. Overall the research was well executed because in the long run Akron Childrens Hospital was able to gain an increase on the number of patients admitted to the hospital, as the moment of a better comprehension based on the patients parent drive of view about their needs and their perspectives.References Cooper, R. D., & Schindler, S. P. (2008). pedigree Research Methods. (10th Edition) New York McGray-Hill/Irwin. Cooper, R. D., & Schindler, S. P. (2008). Business Research Methods Cases. (10th Edition) New York McGray-Hill/Irwin. (N. D). (2010). Corporate info. Akronchildrens.org. Retrieved May 23, 2013 from https//www.akronchildrens.org/cms/site/14908a4d74b348d5/index.html (N.D). (2010). Akron Childrens Hospital, Ohio /overview. U.S.News & World. Retrieved May 23, 2013 fromhttp//health.usnews.com/best-hospitals/akron-childrens-

A Bad Spell for a Worst Witch Essay

Mildred Hubble returns to dismiss Cackles Academy for Witches for her second year, determined to lose her embarrassing reputation as the worst witch in the school. After Maud Moonshine and Enid Nightshade arrive, the trinity bump into two first-years (one of whom reminds Mildred very strongly of whatsoeverone, the other with ginger frizzy hair in bunches). The one who seems familiar bursts into tears and clings onto Mildred when she hears that a shell out of the teachers (including throw off Hardb get on) are quite strict.Mildred also by the bye slips a make up story about expend Hardbroom turning a student into a frog when she was just two seconds late for a lesson. To the lady friends horror, they also learn that Miss Hardbroom will be replacing Miss Gimlett as their form-mistress for their second year. The next morning, a fire bell rings. Mildred scrambles into her frock but notices outisde her window Miss Hardbroom standing in the playground touch by hazy purple smoke. Thinking she is in a say of shock, Mildred tries to douse her in freezing cold water but the pailful slips off her broomstick and lands with a clang on Miss Hardbrooms head.See moreCapital budgeting essayAfter witnessing the bucket sequent between Mildred and Miss Hardbroom, Ethel Hallow confronts Mildred at lunchtime saying that the girl she told the frog story to was her younger sister, Sybil Hallow. After prodding at Mildred, Mildred loses her mode and insults Ethels family (All you Hallows are weeds, weeds, weeds ). After an unfortunate firm lesson, where Tabby makes another terrifying attempt to avoid sitting on the end of the broomstick, Miss Hardbroom sends Mildred to her room to calm down. When sitting in her bed, however, Mildred accidentally falls asleep and doesnt hear Ethel creeping into her room.Mildred is awoken by her sleeping room door shutting only to find that everything looks giant-sized, even Tabby. She peeks in the mirror only to find that person has tur ned her into a frog. Whe jumping onto her bed, the frog-Mildred notices a tatty handful of weeds on her pillow, no doubt go forth by Ethel as a reference to her familys insult and wherefore she turned her into the frog. Panicking, Mildred squeezes under the gap under her bedroom door and hop off to a potions lesson where everyone has noticed that she has disappeared. Miss Hardbroom, however, discovers her and puts her in a jar.During the potions lesson, Mildred manages to parry from the jar and hops over to Ethels desk where she drinks an invisibility potion that turns her invisible. Taking good of her invisibility, the frog-Mildred hops out of the honorary society and lands in the lilypond on the castle grounds. In the lilypond, Mildred meets another frog who also was a human once called Algernon Rowan-Webb. Algernon reveals that he was turned into a frog by one of his fellow magicians after(prenominal) the two had an argument. Algernon also reveals that the one thing he is c raving is some toats and crumpets with butter.Promising to come punt for him, Mildred hops back up to the academy where Maud and Enid instantly recognise her. They take her to Ethel where she reluctantly turns her back into a human. Miss Hardbroom comes by and Ethel tells her that she caught Maud, Enid, and Mildred sneaking around the school. Miss Hardbroom is just about to accommodate Mildred a punishment, when she notices that Mildreds feet are still invisible. Mildred tells Miss Hardbroom what really happened. Miss Hardbroom tells Mildred and Ethel to go to her office the next day.In the morning, Mildred and Ethel perk up a abbreviated squabble about whos fault it was until Miss Hardbroom turns up. After the beat story is explained, Miss Hardbroom bans both of them from attending the Halloween ceremonies (which was the only chance Mildred would have to come into contact with a magician who could turn Algernon back into a human). With no other options, Mildred feels she has n o choice but to kidnap somebody who is going to the Halloween festival. She tricks a third-year witch, Griselda Blackwood, into looking under her bed for an conceptional beetle where Mildred ties her up and gags her and takes her cat.Later, Ethel discovers Griselda being held captive in Mildreds room and the two fly off to the festival to turn Mildred in. Mildred gives herself away and barges up to Mr. Hellibore where she gives him the box that contains Algernon. Mr. Hellibore, who was one of Algernons fellow magicians at the time of his transformation, turns him back to his human form. As a last request from Mildred, Mr. Hellibore magics up a pot of tea along with some pledge and crumpets with butter. The three head off to enjoy the supper.

Junior High School Essay

The K to 12 Program c everyplaces Kindergarten and 12 years of basic facts of life (six years of primary education, four years of third-year high school, and two years of Senior high school) to provide competent time for tmastery of concepts and skills, develop life large learners, and prepare garduaes for the tertiary education, middle-levels skills development, employment, and entreprenuership. The K+12 educational program is perceived by the Aquino administration as the long term solution to poverty. This program aims to give every student a quality education that ordain make them globally competitive.This will be done by decongesting the curricilum and using quality materials for learning such as textbooks. Aside from this, high quality teacher will be given up priority. High standards will also be set in Mathematics, English and Science in all levels. Thus eliminating the perception the highschool education is preparatory for college. ISSUES AND CONCERNS One of the major campaign platform of Pres. Aquino is the K to 12 educational program and it is also one of the well-nigh controversial initiatives.On May 15, President Aquino signed into law the program mandating Filipino pupils to get a line kindergarten, six years of elementary school education, four years of subaltern high school and two years of senior high school. The sign language officially ended the countrys 10-year basic education cycle, which nowadays exists only in Angola and Djibouti. K to 12 hopes to decongest the curriculum, by spreading lessons over 12 years, instead of cramming them into 10. K to 12 hopes to do away with college remedial classes, by improving the quality of high-school instruction.K to 12 hopes to protect the rights of Filipino children who, at 18, are legally and emotionally still kids, unprepared for fly the coop or university.. Some problems that abound with K to 12 Lack of family, school, organisation resources the herculean task of implementation the nee d to address more urgent concerns such as early and massive dropouts. Many schools are before long not ready for Grades 11 and 12. Aside from lack of classrooms, their teachers are not trained to handle higher-level subjects, like calculus for students who want to major in the sciences in university.K to 12 would be far more problematical to implement in already overcrowded and poorly equipped public schools, where many another(prenominal) teachers are insufficiently trained, classes are often held in multiple shifts and most students struggle to make ends meet. The biggest problem of K to 12 has always been, and will always be, the cost. Even if public education is free, families have to spend for cargo ships and supplies. An additional two years is a burden for most Filipino families, who want their children to finish school quickly so they can work.

Sequencing Objectives

Sequencing objectives inwardly classes and flights within curriculum is important because much of what we condition is unquestionable through building blocks of knowledge. For example, In my current field, one must know medical terminology and anatomy and physiology In order to originate a coding class. If one does not know where the perform fistulous withers Is In the human body, one cannot assign history of perform fistula cancer the correct V-code. One would assume that since the word sinus Is In the phrase, the V-code would be included in the nasal cavity and sinus grouping.The affright sinus is actually located in the pharynx therefore, the V-code would be in the grouping with oral cavity and pharynx. Sequencing of the Course and Curriculum Regulate and beer mug refer to macromolecule sequencing, giving the students an overview (epitome) that outlines the fundamental aspects of the course first. Instruction progresses with severally Idea being more than detailed and e laborating upon the previous one. Objectives argon developed to Insure that prerequisite skills are covered before advancing to the succeeding(a) objective. Sequencing of Skills wealth the TopicBasic skills are taught first within separately topic, building upon each other. Analyzing Topic Objectives to Determine Learning Outcomes This approach examines the race between the course map and the unit map. This approach looks at objectives from different learning domains and the relationship between each, sequencing to insure that prerequisite skills are covered in ahead lessons. Sequencing of Skills within Lessons This mapping Is more detailed oriented. Objectives are sequenced In more detail, broken down Into Individual skills required wealth the lesson presented. Learning Hierarchies and instructional SequenceAccording to Eagan, when the proper sequence of prerequisite skills is established, intellectual skill instruction is slow managed by the teacher. Knowledge-Based Sequencin g Instructional design is represented as organizational patterns on the concept map and then used during the development phase to mechanically generate instructional maps. Sequencing Content for Online Learning This Involves sequencing knowledge units and learning tasks within those units. Spiral Sequencing of the curriculum. And example of this is in foreign language instruction. Basic grammar skills are revisited continually as the student progresses.

Cat in the Rain Essay

Cat in the Rain is a short story somewhat an American peer on va disgorgeion to Italy. They are in their first year of marriage. The economize has a dismissive attitude towards the married woman and the married woman al directions wants more. In the story the couple has a lot of selfishness going on in their relationship. The married man turn outs his wifes needs and the wife and the wife is non satisfied with her married man. The theme of this story has a lot to do with retirement in the couples relationship.In this story the American couple is trapped in their hotel room with nothing to do because of the raining weather. The husband wants to read and trend his wife. So the wife is looking out the window and sees a blare crouched from the rain. She wants to go downstairs and get the cat. She differentiates her husband about it and he shrugs it off. The wife goes down herself and the story talks a lot about how she likes the indian lodge keeper. I find that this part of the story nearly affected me when the husband ignored his wifes wants and needs. She actually wanted that cat because it was something for her to do and smell out good about. Her husband obviously doesnt satisfy her which makes her find oneself lonely and the cat would keep her company.The wife in this story wants to feel appreciated and loved like any other woman would. organism married for their first year is beginning to be hard for them. Hemingway tries to ordain about a first marriage of a couple he once knew and how hard it is for some to always keep that happiness. Couples always have got disagreements however should never feel alone. A husband should not ignore his wifes needs and in this story that is what he does sooner of trying to satisfy his wife.Close to the ending of this story the wife was not able to find the cat. She came back in the hotel room very sad. She tries to tell her husband but he does not get wind. She starts complaining about what she wants to su bstitute about herself. She wants her hair to be long so she can traverse it and she wants a cat. The husband can only say that he likes things the way they are. He tells her to shut up. He does not care what the wifes needs are or what she wants. He does not want to listen and he just wants to read which is what he wishes she would do. This part of the story really interested me because I could not get as to why the husband doesnt respond to what she asks for. The wife desperately wants fear and he is not giving it to her.The story of the American couple explains a lot about how the wife tries to get attention from the husband. Hemingway talks about a cat but behind that cat this story means more. The lack of attention her husband gives her may make her feel that she is restricted on expressing herself and keeps most of her feelings inside. The cat stays compact to stay dry outside, which is how the wife feels she has to be with her husband to make him happy. She hides herself co nstantly from him. In this story it relates to her as American wife and never tells her name. This kind of says that she is nothing but an American wife which is exactly how she feels. Hemingway had a unique way of telling the story but the way he told it had a lot of meaning to it. He showed the couples forlornness in a different way.

British Airways – a Pr Case Study

INTRODUCTION It was sequence when British Airways showed the world the future of travel with the fount of Heathrow Airports spectacular new Terminal 5. Opening on the 27th of troop 2008, inaugurated by Queen Elizabeth (the second), the terminal completely failed in the first devil weeks of its operation. Insufficient round training and testing, coupled with a disruption in the Terminals IT schemas led to around 500 flights being call off. SEGEMENTED ANALYSIS (What went prostitute) 1. Logistics and Planning rather than properly training the Bag Handlers and staff members, they were simply shown around the unhurt Terminal.Where in weeks ago before the terminal was inaugurated they should f every in been trained with draw hunts. Due to lack of training they found it difficult to navigate through with(predicate) the Huge building causing inconvenience to the passengers. Duties should accommodate been delegated, and training should mother been conducted in a specialized m anner with people doing only their designate tasks. 2. Technical and Human Errors a. The computer systems didnt recognize staff IDs b. Doors meant to be open were locked. c. 17 out of the 18 terminal lifts were jam-packed d. The transit system meant to move passengers broke down. . Carousels, escalators, walkways and electronic screens all failed. f. luggage handling system (capable of handling up to 12000 bags an hour) crashed by 11 am All of the above mentioned problems occurred because the whole terminal had never been tested in a live terminal situation. in that location was lot of miscommunication from one part to a nonher also technicians were not alert as to what were the terminal requirements. 3. escape of leadership and Hubris One week before its opens let loose declared We have a world class baggage system that is going to run perfectly on day one.Despite the hitches reported by the baggage staff, the concern was complacent and over looked all practiced problems. Also the BA office that should have sorted out all such concerns were shut on the last week. The direction shouldnt have been so bullet train and unnerved about these technical faults. Everybody proficient seemed jubilant about the opening of the terminal, there by discarding chances of any problems that might occur. In fact the management should have cross-checked and re-run the whole terminal to make sure nothing went wrong specially after making tall claims in Public. 4.Low Morale and grace of God Staff complained that morale in the last few months has been very low. Whenever BA got into any mess the people helped out. But with a mistake of such degree even its goodwill evaporated. On the day, disoriented baggage handlers and tonic ground staff became surly and unhelpful as they didnt cognize how to handle the situation and the problems kept unfolding. The management shouldnt have let the problem reach such a level. There was a agnise communication and gap and the Staff didnt know how to react and but gave up under pressure as they didnt consider it their fault. . insufficiency of Communication & Crises attention BA decided to disappear right when the problems were beginning. There was a total breakdown in communication both internally and outwardly. There was zero to help with prognosticatement or development, monitors werent working, nobody to help with baggage. Only 2 out of the 26 information desks were operational. Passengers arrived precisely the flights were delayed, others were told their flights were cancelled when they were scheduled. There was chaos all around with nobody crafty what to do. The management at BA should have led by the determine on such an occasion.Even if things were going the other way, they should have been there act to find a solution instead of exiting via the back door, as they were in charge of handling any crises what so ever. This was one of the biggest drawbacks. 1. What advice would you give BA and BA A right now? Shutting T5 for a few days and then restoring operations is not an option as the Terminal is cart track and it would be a major problem, shutting all activities. Thus the management of BA and BAA should collectively stand up and 1stly normally announce all the faults, so the customers know as to what went wrong.Then parting by component they should start rolling work. Which means, shut down a finical section first, fix it up and move on to another. There by not totally shutting operations. The Baggage systems should be fixed first, after which the elevators etc should be fixed. Also they should make sure that they have an active workforce. Information Desks should be restored with people communicating exact details of the situation. The staff should be talk to by the management themselves. Its important their morale is boosted. Everybody should be delegate particular tasks and all the queries of the staff should be cleared.Communication both internally and externa lly have to be clear. Also as the improvements ascertain, they should be conveyed to its customers with a receivable apology and a guarantee that nothing as such would happen again. 2. What do they gather up to learn from this crises? a. Staff inputs should be taken into consideration, and have to be duly dwelled upon as they are the people who run the terminal. b. The staff has to be informed about boththing at all point of time. natural Communication is very necessary. Also it should always be put crosswise in a very positive and strategized away.Every problem needs to be conveyed, how it is conveyed should be thought about. c. The management should not shy away from its responsibilities. BA has a theme to live up to. What they communicate and how they communicate is important. They just can hide when a crises rises up. There by next time around, their PR and Communication strategies should be in place to match every problem. d. A check should be kept on operations at all ti mes. Also technicians should be on alert if any system fails. A contingency plan should always be ready with management. e.Also all necessary information should be conveyed to its customers and the media at the right point of time. The information Desk should be active and fully aware of every situation. 3. What do they need to do to restore their reputation and put things right with their customers? The opening of T5 was a huge embarrassment to BA and a Humiliation for BAA. What should have been an fortune to rehabilitate Heathrow as one of the worlds greatest airports move into a nightmare of Delays, passenger confusion and chaos. Five days on, 250 flights were cancelled and there was still a backlog of 15,000 baggages. a.Firstly, The BA and BAA collectively should face the crises and at the earliest solve all technical and human problems. b. Since everything is already out in the open, they should publicly apologize and count on its built brand name to work for them. It has a r eputation and everybody makes mistakes. So rather than shying away, they should openly ask for another chance. c. All its customers should be compensated. Free air tickets, discounts, stay and living vouchers etc should be given to its passengers on case to case basis. d. A whole new PR strategy should be employed, which caters to image building and customer satisfaction. . Communication should be opened, the media and the public should be fully aware of why the crises happened and how they are being correct to now suiting its customers. f. A whole new Advertising and market strategy should be launched to repair the damaged reputation and attracting its customers back. g. Heathrow Airport is an inbuilt airport, also BA has goodwill. That should be taken into account to re-construct its current mistake. h. Management should publicly and personally apologize to regain customer confidence. This are my findings and interpretations of this particular case study.

Shouldice Hospital

Question 1. How successful is the Shouldice infirmary? Gene lay out a P&L statement using avail qualified information from the case. do to all(prenominal) one of the two achievements infirmary and the surgery separately Compargond to different medical exam institutions that provide a great array of medical numbers, Shouldice hospital specializes in one procedure for long-sufferings that suffer from abdominal hernias. This specialization al impressions each doctor at Shouldice hospital to perform approximately 600 hernia surgeries per year, magic spell doctors at other institutions all perform 25-50 hernia surgeries per year.As a result, the Shouldice rule has been perfected to an unparalleled level for the advantageously-being of the patient. The typical Shouldice patient only experience s 5 old age of required recovery measure after their surgery, objet dart hernia patients from other institutions typically experience 10 days of recovery magazine. This expedited r ecovery time is due to the level of energetic physical rehabilitation that Shouldice Hospital expects from their patients.Walking and socializing with others is expected, and Shouldice Hospital has proven that these actions importantly aid in the healing process due to the profit of the positivistic mental attitude of the patient. The specialization in one particular procedure as well as the 4 day recovery time allows Shouldice Hospital to offer their operative procedure at a lower cost than other institutions. This is beca utilise Shouldice Hospital has lower overhead be associated with labor and has fewer investments in capital expenditures since they do not have the wide array of machinery and equipment that you might look out at a typical institution.This savings is passed along to the patient, as Shouldice procedures typically cost $954 ($111 * 4 days + $450 + $60) while other institutions typically charge $2,000 to $4,000 for the same procedure. Additionally, the extreme ly low upset rate a Shouldice Hospital demonstrates that this institution is not only a success for the patient, but also to the hospital provide. This level of devotion among the medical ply benefits both the hospital as well as the patients, since veteran(a) professionals be retained within the institution.In return for their professional returns the hospital provides their employees with a great work/life balance as well as financial rewards in the form of giftes and profit sharing programs. Lastly, Shouldice Hospital completes hernia surgeries with a lower recurrence rate than traditional hospitals. receivable to their specialization in this field of surgery, patients experience complications and require follow-up appointments little than 1% of the time, while traditional hospitals in the United States typically precept close to a 10% reoccurrence rate.This is a great example of how Shouldice Hospital is a leader in their field and the 99% success rate is a great indic ator of the overall successfulness of the organization. Please see below for the P&L statements for the Hospital and Clinic Operations Question 2. How do you account for its successful performance? The Shouldice Hospital prides itself in excelling at the hernia with remarkable results in patients, while providing c be at a low price, operating at a low costs, and achieving high profits. By analyzing the patients, the staff, and the service delivery system, one could observe the factors to this hospitals success.First, the hospital adopts a stringent and comprehensive patient screening system that minimizes the risk to the hospital. Questionnaires atomic number 18 sent to potential patients and the hospital uses the responses to determine the risk level associated, therefrom allowing the hospital to aright anticipate and mitigate foreseen risks or avoid them in general, as in the case of internal hernias or overweight problems, which would be rejected before admittance. Another fa ctor to success lies in the patients themselves. Patients are encouraged to be active, sociable, and self-sufficient to a certain extent in order to speed up recovery.This divine services in reducing the level of heedless(prenominal)ness required from the nurses and also improves turnover. Further more, the operation method is world-class because it provides a more reinforced muscle wall in the abdomen and also the turning away of general anesthetic unless absolutely required. This allows the patients to recover sooner and to experience less discomfort or nausea that is often associated with the aftermath of general anesthetic, which then lets the patients to be active sooner as well also, the limited use ofgeneral anesthetic reduces the remove to staff more anesthetists, who are expensive at a rate of $300/day, and also reduces the cost of operation for the patients. When patients are more self-sufficient in the recovery process, less oversight from the staff is required and t he staff is freed up from mundane tasks such(prenominal) as changing sheets or changing bedpans but could focus more time on counseling the patients to help them recover. This also leads to lower cost in laundry, housekeeping, and nursing.When costs are kept low and well maintained, salaries offered to staff are able to be more competitive than comparable jobs in the area. When employees are properly compensated, they could focus on the tasks at hand and not have to flummox about financial issues or leaving the hospital to look for higher-paying positions. Furthermore, some other factor to the hospitals success is the doctors they hire. The doctors are highly racy and are able to perform 600 or more operations a year, while a typical surgeon elsewhere averages around 25 to 50 operations.They are also able to share an expensive resource, which is the anesthetist, to help alleviate the cost of operation. Lastly, the doctors experience low turnover, as do the nurses, because they a re given opportunities to learn and improve on their skills via training in the Shouldice technique. In leaveition to the benefit of low turnover, proper training and continuous improvement allows for standardization of the method of operation and minimizes flaws or defects. Lastly, the success of the hospital is attributed to the adroitness and the culture it fosters.The hospital encourages interaction between staff members and patients. Hospital staff is encouraged to eat together in the dining room and survival of the fittest up their meals from the kitchen hospital administrator is trained to be multi-functional and can rake in to help one and other during peak times. To encourage interaction and activity among the patients, the hospital offers acres of gardens, uses carpeting to avoid the typical timber of disinfectant, modifies the stairways to allow the patients to be able to climb up after operations, and places frolic in a common room to encourage patients to walk ar ound and socialize.These factors help provide an uplifting, supportive purlieu that leads to happy staff and fitter patients. Question 3. Prepare a Process Flow Diagram from stretch through surgery and determine the capacities at each stage. For this diagram, only manoeuvre major points in the process, e. g. , admitting, examination, operating room, surgeries, etc. Use the actual hours of operation for each step in the process to determine the strength of each step. What is the bottleneck?Based on the calculations below, the available beds for patients is the live bottleneck for the hernia operation process. This portion of the process would be the bottleneck if only the 89 beds were utilized and also if the 14 hospital beds were also utilized. Question 4. Do a detailed analysis of potential on-site efficiency expanding upon alternatives (on a per work hebdomad basis). Assume an average of 3. 5 days gruntle at the hospital for each patient, including surgery, and Sunday Adm its. This means that half the patients give-up the ghost three days while the other half spends four days.Assumption $450 surgical fee / patient 20% of patients receive general anesthetics 3. 5 days avg stay 50 work weeks per yr a. stream Situation (103 beds = 89 beds + 14 hostel rooms) Current Theoretical aptitude = 148 patients / week Current Average Throughput = 6,850 opeartions / 50 weeks = 137 patients / week b. Add 45 more beds (no read for using 14 hostel rooms) New Theoretical Capacity= 191 patients / week oThe new addition would enlarge theoretical capacity by 29% from 148 to 191 patients / week.New Average Throughput = (137 * 191) / 148 = 177 patients / week New throughput Current throughput = 177 patients / week 137 patients / week = +40 patients / week of additional patients per year = 40 patients / week * 50 weeks = 2,000 patients per year Additional revenue per year = 2,000 extra patients * ($450 surgical fees / patient + 20% of patients receiving $75 general anesthetic) = 2000 * (450 + . 2 * 75) = $930,000 Pro Additional capacity brings return on investment of approximately 46% ($930,000/$2MM investment), i. e. profitable and big(a) investment.Cons With the additional capacity, the hospital might need to make scheduling changes, such as maximizing the 5 days/week scheduling w/ each doctor, and the nurses might not be able to spend as much one-on-one time with patients as they had used to, which goes against their track temperament in developing good interpersonal relationships w/ the patients. Furthermore, they would need to increase general operating expenses to cover increased number of patients, such as more kitchen staff, more housekeeping staff, etc. c. Schedule Saturday Operations (would need to use 14 hostel rooms to accomodate)New Theoretical Capacity= 177 patients / week oThe new addition would increase theoretical capacity by 20% from 148 to 177 patients / week. New Average Throughput = (137 * 177) / 148 = 164 patients / wee k New throughput Current throughput = 164 patients / week 137 patients / week = +27 patients / week of additional patients per year = 27 patients / week * 50 weeks = 1,350 patients per year Additional revenue per year = 1,350 extra patients* ($450 surgical fees / patient + 20% of patients receiving $75 general anesthetic) = 1350 * (450 + .2 * 75) = $627,750 Pro Additional capacity generates $627,750 additional revenue per year with no additional investment. Cons Either current doctors would need to pick up an extra day on their scroll or the hospital would need to hire additional doctors to cover Saturday operations. eon this is profitable and the proceeds could be used as an overtime bonus to attract doctors, this is not in line with their goal to promote an environment with regular hours, allowing doctors time to spend with their families.This is not a guarantee that doctors be enticed enough to adapt to the new schedule either. Conclusion Based on the analysis above, I belie ve that the hospital should expand with the $2MM investment to add 45 more beds. It provides an attractive return, and it does not compromise their current set and relationships with the doctors. If they had chosen to schedule Saturday operations, they would risk demoralizing the current workforce or sending the wrong signal that they would compromise the employees work-life-balance for more profit.

Community Health Nursing Essay

Course Description Continued study of nursing models and practise of relevant theories to guide nursing practice as it pertains to wellness advance and fortune reduction. Using the family as the essential unit of deal crosswise all environments at heart the community, critical thinking and clinical decision-making processes will speed the design, management, and furnish of care to modify risk factors. It promotes engagement of wellnessy modus vivendis among individuals and families within the community. Specific clinical activities are related to prevention and reduction of wellness disparities across the life span through the conduct of community mind and the development and implementation of culturally appropriate nursing strategies reflecting professional set and behaviors.Prerequisites or Co-requisiteNURS 3000, NURS 3020, SOC 2100Course ObjectivesAt the conclusion of the course, the student will be able toA.Describe the current focus of state, bailiwick and global heal th objectives. B.Define health forward motion and population-focused nursing practice. C.Utilize principles of public health core functions and health procreation to formulate population focused health promotion interventions that address the goals of state, national and international objectives (outcomes). D.Function as patient/family advocate by designing, coordinating and managing the provision of nursing care focusing on health promotion and risk reduction in and across all environments. E.Demonstrate knowledge and sensitivity in the care of diverse populations in regard to age, gender, culture, race, religion, socioeconomic status and lifestyle preference. F.Facilitate active family participation in health assessment and the promotion of health lifestyles and health care decisions. G.Conduct comprehensive community assessment to determine family health risks/strengths.H.Demonstrate effective use of information-based technology in planning health care promotion with families i n the community. I.Design and implement an appropriate curriculum for health promotion of families in the community. Program Assessment Plans are located at the by-line link and can be accessed by clicking on the link in the first column for each program.

Goethe’s plotting Essay

In the intellectual history of Europe, Johann Wolfgang yon Goethe is central to the tuition of romantic thinking, which was contemporary in his day. Goethe attempted to see the world in a new light he reconsiders old questions of good and evil, as well as questions about human nature. The story of Faust allows such considerations. amatorys deform for something beyond their reach, beyond anyones reach. Contentment is not their goal. One clothe that we see Fausts striving is in his conversation on upheaval with Wagner (699-702).Just as Wagner illustrates the normal academic who thinks that books hold all the answers he needs, Faust as a Romantic has come both(prenominal) to realize the limitations of whats in books and to be unwilling to accept those limitations. Wagner thinks Faust should enjoy the reputation he has as a doctor among the peasants, just Faust knows the reputation is a sham. He and his father were in truth helpless against the ravages of the plague (although the y obviously at least comforted the sick).Fausts aspirations permit him to make a arrangement with Mephistopheles, especially since a part of the bet involves Mephistopheles belief that Faust will last enjoy contentment. Rather than seeking knowledge, which had been a goal of the Faust of German and slope tradition, Goethes Faust seeks experience and feeling. This also makes his quest apart of the Romantic tradition. The Romantic hero must approach lifes mysteries by alert participation, not by reflection.When Faust and Mephistopheles see the witch for her medicine, what Faust wants is youth, so that he female genital organ experience what he may have missed while he was absorbed in his studies. And what he comes to want then is Margaret, the peasant amah who looks like a beauty to the revitalized man. The Romantic has spiritual goals, but theyre usually alfresco of conventional religions. We see this most at present in the scene between Gretchen and Faust. She wants him to b e a Christian, but Fausts spirituality cannot be contained by dogma.To follow this Romantic thread, think of Christianity as a revealed religion, embraced by the European and German society of the time. It made legion(predicate) late eighteenths and early nineteenth century people feel unattackable and secure. You can see how this picture of comfort might fall outside of the Romantics striving, since he seeks a mystery beyond the conventional. The Romantic hero must be willing to break free of bounds, no matter the consequences. Another key romantic characteristic is a credence in nature as a creative source, as both a source of comfort and energy.Faust expresses his enthusiasm early when he contrasts the repute of experiencing nature with the deadness of books (685). What impresses him about Easter is the revitalizing force of boundary rather than the story of Jesus (695-6). It is the exalted spirit of nature that he credits with allowing him to penetrate Gretchens heart, and that he credits with giving him the companion Mephistopheles 747-48 -48). end point Besides a faith in nature, romantics idealize puerility and women, see in them a purity and honesty of emotions that are difficult to extend to in the intellectual and adult worlds.This romanticism can be seen in Goethes plotting, as he has the church bell remind Faust of his childhood so that the character does not commit suicide early in the play. Also, the love affair with Gretchen leads to the dramas climax. References Faust Supplemented Study Guide Retrieved from domain of a function Wide Web http//faculty. southwest. tn. edu/llipinski/ENGL2320T201/content/lesson18_handout. htm Johann Wolfgang von Goethe. Faust, Publisher, Oxford University Press, 1998.

Principles of Marketing Essay

(Distance Learning)SemesterCourse drawOffice LocationTelephoneE-mailConsultation Hours February 2014 Normaziah Che Musa FBIT, UNITAR world-wide University, Level 12, Wing A, Tierra Crest, Jalan SS3/6, Kelana Jaya, 47301 Petaling Jaya, Selangor DE. 03- 7627 7265 normaziahunitar.my Wednesday 9.00 am 11.00 am & 3.00 pm 5.00 pmor By AppointmentCourse SynopsisThis personal credit line is designed to demonstrate students to merchandising principles and practices. Emphasis provide be shopping centerd on grocerying in the context of the firm and society. The course content includes a engage of the relationship between marketing and society, nature and functions of marketing, marketing management processes, marketing tools, the markets, and the consumers.Course ObjectivesThe main goal of the course is to provide an overview of the basic principles key modern marketing theory and practice. It will provide participants with an understanding of the synopsis that is necessary for t aking marketing decisions, and the wide range of factors (and interactions of those factors) that need to be considered in the design of a marketing program. Students should get on away with this course with an understanding ofthe marketing system and its role within the Malaysian economy and within an individual firm by studying how increases and services ar planned, priced, promoted, and distributed in order to satisfy consumers wants.Learning OutcomesUpon completion of the course, students should be capable to define and apply noesis of the key marketing concepts. explain how marketing decisions be influenced by environment, trends and developments. discuss the factors influencing consumer behavior. discuss the ways in which product, determine, place (distribution), and promotion affect marketing . write a simple marketing plan.Required MaterialsKotler, P. & Armstrong, G. (2012), Principles of market, 14th Edition, Pearson.Optional/Additional MaterialsNor Khalidah Abu and Yusniza Kamarulzaman (2013). Oxford Revision Series Principles of merchandise, (2nd ed), Oxford University Press, Shah Alam.Lamb, C.W., Hair, J.F. & McDaniel, C. (2012). Essentials of market, seventh ed., South-Western CENGAGAE Learning, USA.Course AssessmentCoursework ( concessions/ Group Project)40% meeting placesFinal Examination10%50%Total100%Course Requirements & PoliciesAttendanceAttendance will be taken. Students argon expected to turn up to class on time as to avoid disturbances and being young for participating in the class discussions. Attendance policy will be ground on policies stated in the universitys Academic Regulation. folk ParticipationStudents ar encouraged to participate as much of the learning will come from discussion during class. It is expected that you switch off your hand phone SMSing is entirely prohibited During class, you may be required to join as participants in marketing research hurtles. Please dress decently and appropriately (according t o universitys dress codes) when attending classes.Group projects & AssignmentsThere will be sort projects and assignments. For group project, worktogether with your group members and at the end of the project your group members will assess your contribution to the project. You are expected to do a group presentation before submission of written simulate during the semester. Assignments will be uploaded in UNIEC. In class assignments must be submitted on the qualify date otherwise you may be penalized for late submission. If you encounter any problem to submit assignments on the specific date, you are required to inform the lecturer within 2 days of the specified date.For any type written assignments given, the format of the paper should be as fol humiliateds A cover page with your details Name, Student ID and Sections ( as registered in CMS) Font Time New Roman , size 12 with 1.5 spatial arrangement Include a reference page for every assignment that you submitted.ForumsStudent s are required to participate in ALL 3 forums posted by the Course Leader and marks will be assigned based on the quality of the discussion.Accessing/ Checking UNIEC VirtualIt is utmost important for students to access and founder their UNIEC Virtual for any updates and information pertaining to the course regularly throughout the semester. Ignorance is NO EXCUSE.Examination FormatFinal examination will be a three hours-examination. The exam will evaluate your level of understanding and knowledge acquired in this course. The question formats may consist of multiple choice, true-false, short essays, and case-based problems. workweek upshotsCoveredOverview1234 proposition 1 marketManagingProfitableCustomer family paper 2 The merchandiseEnvironmentand the marketingInformationTopic 3ConsumerMarkets andConsumerBuyer portTopics/ActivitiesRemarks/DeadlinesIntroduction. clan activities Getting to know. Overview of course plan.Marketing Managing Profitable CustomerRelationship Definitions o f marketing Basic concepts of marketing Evolutions of marketing Relationship marketing Marketing strategy and the marketing mix Marketing Challenges in the future empathise Kotler Chapter 1 Harley-Davidson case. Chapter lagger p158.Class activities reason indicant materials Topic 1 Discuss Harley Davidson exercise.The Marketing Environment and MarketingInformation Companys Microenvironments Companys Macroenvironments Marketing research process enounceForum 1 Kotler Chapter 3 & 4 Real Marketing 4.2 Tracking consumers on the Web Smart targeting or a little creepy. p 151Class activities Discuss schooling materials Topic 2 Discuss Prius steer a Wave of Hybrids caseConsumer Markets and Business Market Consumer Buying air Consumer Decision-making mould Factors Affecting Consumer Buying Behavior The organizational Market The Organizational Buying Process Factors Affecting Organizational Buying BehaviorRead Kotler Chapter 5 & 6 Real Marketing 5.2 Lexus Delighting Customers Afterthe Sale to elapse Them Coming Back, p 180. Real Marketing 6.2 International Marketing MannersWhen in Rome, Do as the Romans Do, p 203.Class activities5Topic 4CreatingValue ToTargetCustomersDiscuss reading materials Topic 3Discuss Arabic Blackberry Adapting to the language ofthe marketCreating Value To Target Customers Market Segmentation Bases Market Targeting Differentiation and steadRead Kotler Chapter 7 Real Marketing 7.2 Dunkin Donuts Positioning for the Average Joe p 235.Class activities Discuss reading materials Topic 4 harvest-time Levels & classifications of product New product development ware vitality cycle stages Product & service decisions Service marketing6Topic 5Product &ServicesRead Kotler Chapter 8 & 9 Chapter preview Customer-Driven Marketing strategy, p 214. Chapter preview New Product study, p 280. industryLinkagesSubmitGroupAssignment1Class activities Discuss reading materials Topic 5 Discuss Britvic Creating a brand flavor case, p 278. Product Levels & classi fications of product New product development Product life cycle stages Product & service decisions Service marketing7Topic 5Product &ServicesRead Kotler Chapter 8 & 9 Chapter preview Customer-Driven Marketing Strategy, p 214. Chapter preview New Product Development, p 280.Class activities Discuss reading materials Topic 5 Discuss Britvic Creating a brand flavor case, p 278.89 middle SEMESTER BREAKTopic 6 determinePricing Objective of Pricing Factors influencing price Pricing strategies and tacticsForum 2Special pricing issuesRead Kotler Chapter 10 & 11 Real Marketing 10.0 Ryanair Pricing low and purple of it, p 318. Real Marketing 10.2 Pricing high and Proud of it, p 325. Real marketing 11.1 Pricing Dishonesty?, p 34210Topic 7PlaceClass activities Discuss reading materials Topic 6 Exercise PricePlace Marketing channel The immensity of intermediaries Functions and activities of marketing channel member Channel Design Decisions Marketing Logistics and make out Chain Management The role of wholesaling Different types of wholesaler The role of sell Different types of retail operationsForum 3Read Kotler Chapter 12 & 13 Chapter preview Marketing Channels, p 360. Real Marketing 12.1 Netflix Disintermediator ordisimtermediated? p 3721112Topic 8 forwardingTopic 8PromotionClass activities Discuss reading materials Topic 7 Discuss Zara The Technology Giant of the fashionworld, p 390.Promotion Promotion Mix denote, Public Relations, individual(prenominal) Selling, SalesPromotion, directly & Online Marketing Integrated Marketing Communications Marketing Communication Process Shaping the Overall Promotion MixRead Kotler Chapter 14 17 Real Marketing 15.2 The superior bowl the Mother of All Advertising Events But is it worth it? p 469. Real Marketing 17.2 Online Social Networks Targeting Niches of like-minded People, p 538.Class activities Discuss reading materials Topic 8Promotion Promotion MixPresentationof GroupAdvertising, Public Relations, Personal Selling, Sal esPromotion, Direct & Online MarketingIntegrated Marketing CommunicationsMarketing Communication ProcessShaping the Overall Promotion MixAssignment2Read Kotler Chapter 14 17 Real Marketing 15.2 The Super bowl the Mother of All Advertising Events But is it worth it? p 469. Real Marketing 17.2 Online Social Networks Targeting Niches of Like-Minded People, p 538.Class activities Discuss reading materials Topic 8 ball-shaped Marketing Global Market Entry Strategies13Topic 9GlobalMarketing14Revisionself-importance study15RevisionSelf study16Read Kotler Chapter 19 Real Marketing 19.1 Oreos and milk, Chinese Style, p 594 Real Marketing 19.2 Watch your language, p 597FINAL EXAMINATION WEEKNote Course leader has the upright to make amendments to the course plan as deemed necessary.

Congress grills execs on ‘cascade of failures’ behind Gulf oil spill

On 15th may 2010, Congress conveyed a come across with executives from BP, Transocean and Halliburton companies, and the executives were grilled on why better measures were not allot in place to stop oil spewing along the Gulf of Mexico. Congress demanded an account for the cascade of failures behind the spillage, concentrating mostly on the vital events at the marine wellhead just before a blast devoured the rig and cross off off an appalling rapture.BP America chairman, MacKay Lamar say that their main obligations were to stop the spillage, sweep up the mess and compensate the impacts of the spillage but not to fiddle a blame game with the partners. Policymakers compared the tragedy to some historical catastrophes from sea to space. The hearing was also attended by environmentalists who were clad in calamitous T-shirts saying Energy shouldnt cost lives with some wearing sable teardrops symbolizing agony caused by the spillage.Chairman of the Energy and Natural Resource c ommittee, Jeff Bingaman, said that they were likely to discover a cascade of failures and technological and human and regulative errors if the calamity was anything like other catastrophic failures of technological systems in young history. Senator Murkowski admonished that everyone one was intertwined in the process of trying to shut off the efflux and finding a safer way of exploiting energy.She added that the incident has reminded everyone that production of energy is never without risks or environmental costs. Murkowski added that if operators are found to have violated the righteousness they will not be excused. Failure to cap the spillage has caused anxieties over from sex act to the Louisiana beach which is anticipating the hurricane season. Congress required pledges that BP and its partners would pay what could summate to billions in economic and environmental reparation.The spillage is thought to have been caused by a methane gas surge from deep within the well. The executives did not debunk why a heavy mud compound was replaced with much illumination sea water thereby reducing the wells downward pressure. MacKay told congress that a key piece of safety equipment suitably called blowout preventer which was own by Tranoacen failed to work. Steven Newman the president of Transocean disclosed that Halliburton was in the process of tipping cement into the thermionic vacuum tube to plug it but the final cap had not yet been put in place.Tim Probert, the executive that was representing Halliburton indicated that his company followed BPS drilling plan, industrial practices and federal official regulations. Work cited Harry, R. , Matthew Daly and Frederic J. Frommer. Disasters. 11th may 2010. Fox News. 24 May 2010

Business to Nation Building Essay

There are three particular foundations sustaining any unconscious process that concerns nation building government representing political leadership civil golf club or the citizens of the country and business or the economic sector. These three judgments essential institute unneurotic and as much as possible, work together harmoniously to drive the said nation-building process forward because they serve as the hands and feet of the nation. Business is the cornerstone of prosperity in society companies cook the resources that permit cordial development and welfare.Companies, through their commercial trading operations, actively domiciliate to progress in society. Obviously, the government completely tin cannot accomplish things especially its projects and programs on its own. Had it been capable, it would already have done it. With kayoed the businesses around, the government wouldnt work out the plans it opt to undertake because it needs funds coming from taxes and taxes comes from these establishments.The ability to stimulate an added value for firms profit is the radical prerequisite for business, but it is also a foundation for prosperity in society. Only profitable companies are sustainable in the long term and capable of creating dandys, services, processes, return on capital, work opportunities and a tax base. This is what business does better than any other sector. Hence, companies basic commercial operations are the primary public assistance they bring to society. Companies benefit society by Supplying goods and services that customer cannot, or do not want to, produce themselves * Creating jobs for customers, suppliers, distributors and co-workers these people make money to musical accompaniment themselves and their families, pay taxes and use their wages to buy goods and services * Continually create new goods, services and processes * Investing in new technologies and in the skills of employees * make up and spreading inter baili wick standards, e. g. or environmental practices * Spreading good practice in different areas, such as the environment and study safety The role of business in the development of society can be described in many ways. In another guide of view, they are sometimes referred to as the companys corporate social responsibility. Corporate Social Responsibility is a less broad concept than civic involvement. Even though there is no set, internationally true definition, this is often described as a voluntary responsibility that transcends the demands of national legislation and includes the human rights and environmental and social issues.Another definition of CSR uses sustainable development as a starting point. In practice, CSR means that businesses accommodate the demands of national legislation and, where this is inadequate, look in addition to a accruement of established, fundamental freedoms and rights that are globally recognized. CSR demands that businesses manage the economic, s ocial and environmental impacts of their operations to maximize the benefits and minimize the downsides. Business is the game-changer of todays world.We are significantly dependent on them. Majority of our day-to-day activities are involved with an fundamental interaction with various kinds of businesses (whether you felt hungry and decided to buy food or you just went to a parlor to have a haircut). But whats good to know is that they do not benefit from us alone whenever we pay their goods or services but they give mutual receipts for the welfare of the greater society by having their own share in nation-building, too.

Functions of Police Essay

Federal agencies such as the Federal Bureau of investigating (FBI) non only act upon across the entire nation, but the self-assurance also has agents portion ab pathway. In addition to this, the FBI is not a legal philosophy agency, but an agency with jurisdiction to investigate any and totally matters in which the fall in States is, or maybe an interested party (The Scope of cave in Federal Activity, 1968). The Federal Bureau of Investigation limits its jurisdiction to practice of truths pertaining to federal official statues, including all federal statues not primarily assigned to other agencies. These include statues dealings with espionage, sabotage, treason, civil rights violation, the assault and murder of federal law enforcement officers, robbery, burglary, kidnapping, mail fraud, federally insured banks, and interstate ravishation of stolen vehicles, and property (Hill, 1999).In addition to these laws, several(prenominal) federal agencies offer helpful services t o other local anesthetic constabulary agencies, including use of its vast fingerprint file, and a sophisticated iniquity science laboratory that aids local police force in testing and identifying evidence, such as hair, fiber, drugs, blood, and tire tracks. The FBIs National Crime randomness Center is a computerized network linked to local police departments by terminals. Through it, cultivation vehicles reported stolen, wanted persons, guns reported stolen, and so on ar make readily available to local law enforcement agencies (The Scope of Federal Activity,1968). The chase agencies are also part of federal law enforcement1. Drug Enforcement delegation (DEA). Investigates illegal drug use and carries pop independent surveillance and enforcement activities to mince the importation of narcotics (Hill, 2009).2. Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF). Has jurisdiction oer the sales and distribution of firearm, explosives, alcohol, and baccy products (Hil l, 2009).3. U.S. Marshalls. Court officers who help implement federal court rulings, transport rulings, transport prisoners, and enforce court orders (Hill, 2009).4. Internal Revenue Service (IRS). Enforces violations of income, exise, stamp, and other revenue enhancement laws. Its intelligence division actively pursues gamblers, narcotic dealers, and other violators who do not report their illegal financial gains as taxable income (Hill, 2009).Federal police agencies do not bring the order maintenance or peacekeeping operation duties typical of a local police department, which oftentimes causes controversy and sometimes civil disturbances. Last, the jurisdictions of some federal law enforcement agencies are extremely narrow. The United States Supreme Court jurisprudence for example offer protective and investigative services for the Supreme Court only (Framework for Assessing the Acquisition Function at Federal Agencies, 2006).State police provide handicraft and criminal law enforcement, as well as other services that are extra to the needs of that state government. Some of the functions of state police includes controlling traffic on the highway system, tracing stolen automobiles, and aiding in disturbances and crowd control (Pavone,1942). In states with large, placeful county sheriffs departments, the state police functions are usually qualified to highway patrol. In others, where the county sheriffs law enforcement role is limited, state police usually maintain a more active investigative and enforcement role and aid city and town police departments in criminal investigations Misner, 1960).The local police are the workhorses of the law enforcement system in America. They perform numerous functions and tasks including, but not limited to (1) Law enforcement-examples include burglary investigations, apprehending criminal perpetrators, serving warrants, or giving court testimonies, (2) Peacekeeping and order maintenance-examples include preventing fights or disturbances between individuals, or peacefully resolving domestic disputes before they spin out of control, (3) Service- examples include hospital and funeral processions escorts, or delivering mail for city officials (4) Information gathering-examples include determining neighborhood reactions to a proposed liquor license in the community, investigating cases of missing children, or investigating and reporting dangerous road conditions (Mathis & Zech, 1985).Other duties and responsibilities of the local police include protecting life and property- patrolling a particular jurisdiction at night, keeping citizens from a fire scene, or recovering and returning stolen items or lost property. Enforcing the law-ensuring traffic laws are adhered to, file police reports and complaints, or seizing illegal weapons. Preventing criminal activity-patrolling high crime areas. Maintaining the peace- showing high police visibility and presence, or intervening in neighbor disturbances. A rresting violators-apprehending fleeing suspects, or giving citations to alcohol permit holders who parcel out to minors. Serve the public trust- giving directions to travelers, delivering emergency messages, administering first aid ((Mathis & Zech, 1985).County law enforcement as it relates to police functions involves the sheriffs department. These individuals perform various functions ranging from investigations to supervision of sentenced offenders. Furthermore, they provide courtroom security as well as confining and transporting prisoners, serve up summons, and warrants, enforce traffic, and criminal laws. Sheriffs departments frequently operate the county jail, which houses hundreds and even thousands of prisoners, depending on the particular county. In certain counties, the sheriffs department shares law enforcement duties with a separate police department.Furthermore, the sheriffs law enforcement functions today are carried out only in unincorporated areas within a county or in response to city departments request for aid in such matters as patrol or investigations (Misner, 1960). Sheriffs generally have more leniency over police chiefs when it comes to running their own agencies. The local police, in many counties, operate the sheriffs department. In many counties, local police governs the operations of the sheriffs department, and the sheriff must operate as a partisan politician to remain in office. The authority to appoint special duties and to award patronage jobs contributes to the sheriffs power and influence in a county (Misner, 1960).Identify and address possible approaching changes in laws and the overall invasion these changes get out have on the sector of policing. The Governor of Georgia, Nathan Deal signed the new Illegal Immigration amend and Enforcement Act of 2011 into law May 13. Legal challenges facing the Atlanta Police Department are expected and might delay implementation, but it is plan otherwise to scram heart July 1 st. Possible changes to the new law, the Immigration domesticate and Enforcement Act of 2011, ordain have a significant and chilling effect on the Atlanta Police Department. One of the challenges presented is that crime reporting will go unnoticed and unreported in communities and jurisdictions where immigrants are predominant (Moya & Shedlin, 2008). worry of deportation and arrest would give illegal immigrants an even greater incentive to stay under the radar and avoid drawing attention to themselves. Doing this would cutting off and undermine the Atlanta police departments overall crime-fighting efforts which will ultimately impact unreported crime for their police officers. The greatest impact these new changes in the Immigration Reform and Enforcement Act will have on the Atlanta police department is that in the absence of federal policy, the Atlanta police department will be forced to take a very active role in dealing with issues pertaining to immigration, although they f ag outt have the authority and resources to tackle immigration issues. Furthermore, their authority quiet hasnt been made clear as of yet and federal resources are not sufficient to support them (Moya & Shedlin, 2008).

Biomedical and Biopsychosocial models of care Essay

Competing views of the military personnel body as either a biological phenomena or a complex microcosm borne of its environment, pick up provided the basis for the development of two different puts of attending the bio checkup gravel, and the rec overy- infantryd psycho social mildew. The theoretical account of c atomic number 18 adopted by c argon providers firmly influences the nature of the manipulation given, and the trajectory of a forbearings expedition through unsoundness, to wellness. Historically, the bio checkup precedent of cope has been the foundation of Western medicine, and has remained generally unchallenged as the dominant case of care ingestiond in the de outlastry of psychiatric treatment. It is workoutd with a direction on affection, pathology, and repossess.The emergence of the biopsychosocial model (Engel, 1977) and psychosocial renewal has provided the affable wellness arena with an hard-hitting resource to the biomedical model. With an a ttack that is person-centred and convalescence foc employ, it aligns with contemporary attitudes somewhat psychological disorders having their origins and impacts in a social stage setting. This paper will critically contemplate and compare the benefits and limitations of both(prenominal) models of care, through an geographic expedition of three key areas (i) dominance/dis authorization of the affected role, (ii) implications for nursing practice, and (iii) outcomes.In psychiatry, the biomedical model emphasises a pharmacological cuddle to treatment, and supposes that intellectual disorders are brain diseases powerd solely, or by a combine of chemical imbalances, genetic anomalies, defects in brain structure, or neurotransmitter dysregulation (Deacon, 2013). This supposition makes up one positioning of a Descartian divide that exists between biological psychiatry and a biopsychosocial memory access to intellectual wellness care. Engel (1977) viewed the biomedical mo del as reductionist, and posited that it neglected the social, psychological and behavioural dimensions of illness.He proposed a biopsychosocial model that takes into account the patient, the social context in which he lives, and the complementary outline devised by society to deal with the disruptive acts of illness (p. 131). It is at heart this biopsychosocial theoretical account, thatrecovery-focused psychosocial renewal takes place (Cnaan, Blankertz, Messinger & Gardner, 1988 King, Lloyd & Meehan, 2007). Less aim than the biomedical model, psychosocial rehabilitation focuses on the subjective experience of recovery and wellness, that is, the presence of signs and symptoms whitethorn not inevitably align with the individuals sense of self and wellness.(i) Empowerment/dis presentment of the patientA persistent criticism of the biomedical model is the assertion that the patient is disempowered. Firstly, the nature of the doctor-patient kindred suggests that the patient is a passive recipient of treatment the patient is pressd to a diagnosing, and offered diagnosis- peculiar(prenominal) treatment options. The role of personal plectron exists, however in a limited capacity. Secondly, the ideology underpinning the biomedical model assumes disease to be a deviation from the biological norm, with illness silent in terms of causation and remediation (Deacon, 2013 Shah & Mountain, 2007 Engel, 1977). This sight assumes the existence of some underlying pathological cause for symptoms and behaviour, and focuses on objective indicators of recovery (King et al., 2007). The implications of this emplacement are that the patient tushnot, from his own resources, do some(prenominal)thing to ameliorate his illness, and to affect any change in his behaviour, he must adhere to diagnosis-specific treatment peculiar(a)ise out by the psychiatrist. It is argued that the focuss in which a patient can be disempowered by a psychiatric diagnosis ( target, coerce hos pitalisation, long-run pharmacotherapy etc.) far outweigh any benefits they might receive (Callard, Bracken, David & Sartorius, 2013).Comparatively, recovery within the framework of psychosocial rehabilitation is widely considered to be empowering for consumers of mental health work (Shah & Mountain, 2007 Callard et al., 2013). Two key principles of psychosocial rehabilitation are an emphasis on a social rather than medical model of care, and on the patients strengths rather than pathologies (King et al., 2007). Similar to the doctor-patient relationship of the biomedical model, there exists a relationship between patients,caregivers and clinicians in the psychosocial framework.The emphasis however is on the formation of a remediation alliance (King et al., 2007) in which recovery is owned by the patient, with professionals and function facilitating this ownership (Mountain & Shah, 2008). The aim of psychosocial rehabilitation is for the patient to have self-rule over their ill ness and health, and a fulfilled sense of self contempt the assertable continuation of symptoms (Barber, 2012). This is in stark contrast to the biomedical model in which illness is managed by the practitioner, and health is hallmarked by the absence of symptoms and disease (Wade & Halligan, 2004).The psychosocial perspective must also be considered in terms of its potential limitations. By placing an emphasis on self-determination and self-management of mental illness and well existence, there runs a parallel risk of instilling a sense of responsibility or blame within the patient when less than desirable health outcomes occur. This is of particular relevance in mental health settings, where low health outcomes are unfortunately, likely (Deacon, 2013). In the biomedical model, the psychiatrist would offer some baseborn consolation to the patient in the form of shouldering the bulk of the responsibility.With regard to dominance of the patient, this notion of care versus cure su ggests that the biomedical model of care and psychosocial rehabilitation are two competing models of care that are divorced from one another. They are not, however, mutually exclusive, and it is worth noting that contemporary definitions of the biomedical model at least(prenominal) attempt to consider the incorporation of recovery-based treatment approaches (Barber, 2012 Mountain & Shah, 2008 Wade & Halligan, 2004). It has been suggested that newfangled day doctor-patient relationships are far more aligned with the nature of the psychosocial therapeutic alliance, founded on engagement and the recognition of skills and knowledge of each partner (Mountain & Shah, 2008). specifically in a mental health setting, it might be argued that the biomedical model parts ways with psychosocial rehabilitation by use of compulsion (Mountain & Shah, 2008).The intent behind much of todays mental health legislation is guided by the ideologies of the biomedical model. Thisresults in patients with a psychiatric diagnosis being frequently disempowered, by having their right to self-determination overridden by legal powers of compulsion (Thomas, Bracken & Timimi, 2012). Despite a shift towards self-determination by the biomedical model, mental health patients may be forced to accept treatment against their wishes. In opposition to this, the psychosocial framework favours a community-based, case-managed flare of care (King et al., 2007), which seeks to empower the patient and maintain independence.(i) Implications for nursing practiceThe medical model is a useful framework to assist the psychiatrist in the identification of disorders and diseases. However, scientists have identified neither a biological cause nor a reliable biomarker for any mental disorder (Deacon, 2013), and arguably, most mental disorders have their origin and impact in a social context (McAllister & Moyle, 2008). Therefore, the validity of the biomedical model as a nursing model of care in mental health sett ings must be questioned.The across-the-board nature of the care delivery required by a psychosocial framework may, at times, appear to be at odds with more traditional concepts of nursing. It is understood that the biomedical model is the model on which galore(postnominal) maintains base their practice. It is also the model that has long dominated the field of psychiatry (Stickley & Timmons, 2007), despite a plethora of literature espousing the importance of the interpersonal domain and psychosocial factors. Findings from a require by Carlyle, Crowe & Deering (2012) showed that mental health nurses working in an inpatient setting described the role of mental health services, the role of the nurse and nursing interventions in terms of supporting a medical model of care. This was despite recognition amongst the nurses that they used a psychodynamic framework for understanding the aetiology of mental distress, as being a result of interpersonal factors.The problems with the use of the biomedical model in mental health nursing are varied. The overriding goal of the biomedical model is cure, andtherefore nurses that base their practice on it must also aim for this outcome. This is obviously troublesome for a speciality that treats disorders that may not have a determinable cause, and typically have poor outcomes (Deacon, 2013). Regarding care versus cure, the challenge for nurses working in mental health settings where their practice is underpinned by the medical model, is the inability to procure the outcome of care that they believe to be appropriate, that is, a cure (Pearson, Vaughan & FitzGerald, 2005).In terms of the readiness of nursing care, the biomedical models focus on disease and the objective categorisation of people by disease can serve to depersonalise patients and so too, the nursing care provided to them (Pearson et al., 2005). It may well be argued that the biomedical model devalues the role of the nurse, because the humanistic side to care is diminished in favour of a medical diagnosis and cure. Overall, the ideals of mental health nursing practice are constrained by the biomedical model (McAllister & Moyle, 2008), however, nurses feel comfortable using this model to formulate their practice, in the absence of a defined alternative.Psychosocial rehabilitation as an alternative to the biomedical model not only has positive implications for consumers of mental health services but also to the nurses who provide their care (Stickley & Timmons, 2007). Indeed, a riches of literature supports a shift from the medical model to a recovery-based, psychosocial approach (Engel, 1977 Barber, 2012 Caldwell, Sclafani, Swarbrick & Piren, 2010 Mountain & Shah, 2008). In contrast to the biomedical model, the nurse-patient therapeutic alliance is at the heart of the psychosocial framework (King et al., 2007). In this way, the role of the nurse moves away from being task-focused, to actively developing, coordinating and implementing strategies to facilitate the recovery process (Caldwell et al., 2010). Additionally, this model of care strongly aligns with nursing perceptions of their role as care providers, their beliefs regarding the aetiology of mental disorders, and their attitudes towards best practice (McAllister & Moyle, 2008 Carlyle et al., 2012).(i) OutcomesGenerally, the biomedical model has been associated with vast improvements in medical care throughout the 20th century. Despite its persistent dominance of both policy and practice, the biomedical model in regards to the delivery of mental health care is characterised by a lack of clinical innovation and poor outcomes (Deacon, 2013). It does, however, have its redeeming qualities. The primary strength of the biomedical model is its core knowledge base derived from objective scientific experiment, its intuitive appeal, and relevance to many disease-based illnesses (Pearson et al., 2005 Wade & Halligan, 2004). Evidence-based medicine allows the psychia trist to access objective evidence about the safety and in force(p)ness of their interventions (Thomas et al., 2012). Shah & Mountain (2007) argue that the models hard methods used to gather evidence that have resulted in numerous effective psychopharmacological treatments, cannot be translated in helping to identify which specific elements of psychosocial treatments are effective.This assertion is evidenced by a check documenting the efficacy of a psychosocial rehabilitation programme (Chowdur, Dhariti, Kalyanasundaram, & Suryanarayana, 2011) in patients with severe and persisting mental illness. The content showed significant improvement for all participants across a range of parameters used to measure levels of functioning. However, the results did not reveal the specific cause of various components of the rehabilitation programme, making it difficult to isolate each component and to study its effect. Regardless, the overall benefits of psychosocial rehabilitation should no t be ignored simply due to study limitations.Despite the biomedical models rigorous study methods and evidence-based core, actual signs of progress are few and far between. Indeed, the biomedical approach has failed to irradiate the very biological basis of mental disorder, and also failed to reduce stigma (Deacon, 2013 Schomerus et al., 2012). Kvaale, Haslam & Gottdiener (2013) determined that biogenetic explanations for psychological illnesses increase prognostic pessimism and perceptions of dangerousness, and do niggling to reduce stigma. This conclusion has obvious implications in a society where the investmans, and in fact, nursing students understanding of mental illness is a biogenetic, medicalised one (Kvaale et al., 2013 Stickley & Timmons, 2007).Incontrast, psychosocial rehabilitation programmes may have the effect of reducing stigma. As previously discussed, psychosocial rehabilitation is underpinned by an ideology that seeks to empower the patient. Research has shown that empowerment and self-stigma are opposite poles on a continuum (Rsch, Angermeyer & Corrigan, 2005). By enhancing the patients sense of self, insight, societal roles, and basic self-care functions (King et al., 2007), psychosocial rehabilitation programmes have the ability to reduce the negative effects of stigma. In a study particular to patients with schizophrenia (Koukia & Madianos, 2005), caregivers and relatives reported lower levels of objective and subjective payload when the patient was engaged in a psychosocial rehabilitation programme.In their exploration into the validity of evidence-based medicine in psychiatry, Thomas et al. (2012) differentiate between specific factors (e.g. pharmacological interventions targeting specific neurotransmitter imbalances), and non-specific factors (e.g. contexts, values, meanings and relationships). They determined that non-specific factors are far more main(prenominal) in relation to positive outcomes, which would support a psychoso cial approach.In juvenile years, public opinion and policy has become more aligned with the recovery model, evidenced by the wealth of literature echoing Engels (1977) overture of a new medical model founded on a biopsychosocial approach. Recently, the Australian Government surgical incision of Health acknowledged the positive outcomes associated with a recovery-based model, and released the topic framework for recovery-oriented mental health services (2013). Despite their ideological differences, psychosocial rehabilitation need not be viewed as the antithesis to the biomedical model, with literature suggesting a degree of compatibility between the two that is becoming more apparent in the modern delivery of mental health care (Barber, 2012 Mountain & Shah, 2008 Shah & Mountain, 2007). deductionRecent years have seen significant changes in the perceptions of mental illness, and the provision of mental health services that are available. Themove towards community-based care, psyc hosocial rehabilitation programmes, and empowerment of the patient through self-determination has been accompanied by a gain in research, and positive outcomes for mental health consumers. Despite this progress, modern mental health care is still largely dominated by the biomedical model. Whilst contemporary interpretations of the psychiatric biomedical model recognise the value of social and psychological factors, they appear to do so in a way that relegates those factors to an order below that of biological factors. This occurs in the absence of any definable biological causes for mental disorders (Deacon, 2013).A contemporary model is required in modern mental health services. Indeed, Barber (2012) suggests that recovery should be intellection of as the new medical model for psychiatry. Psychosocial rehabilitation is associated with improved objective and subjective patient outcomes, and emphasises the role of the nurse. As observed by Engel (1977), the dogmatism of biomedicine inadvertently results in the frustration of patients who believe their genuine health call for are being inadequately met. 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