Principles of Marketing Essay

(Distance Learning)SemesterCourse drawOffice LocationTelephoneE-mailConsultation Hours February 2014 Normaziah Che Musa FBIT, UNITAR world-wide University, Level 12, Wing A, Tierra Crest, Jalan SS3/6, Kelana Jaya, 47301 Petaling Jaya, Selangor DE. 03- 7627 7265 normaziahunitar.my Wednesday 9.00 am 11.00 am & 3.00 pm 5.00 pmor By AppointmentCourse SynopsisThis personal credit line is designed to demonstrate students to merchandising principles and practices. Emphasis provide be shopping centerd on grocerying in the context of the firm and society. The course content includes a engage of the relationship between marketing and society, nature and functions of marketing, marketing management processes, marketing tools, the markets, and the consumers.Course ObjectivesThe main goal of the course is to provide an overview of the basic principles key modern marketing theory and practice. It will provide participants with an understanding of the synopsis that is necessary for t aking marketing decisions, and the wide range of factors (and interactions of those factors) that need to be considered in the design of a marketing program. Students should get on away with this course with an understanding ofthe marketing system and its role within the Malaysian economy and within an individual firm by studying how increases and services ar planned, priced, promoted, and distributed in order to satisfy consumers wants.Learning OutcomesUpon completion of the course, students should be capable to define and apply noesis of the key marketing concepts. explain how marketing decisions be influenced by environment, trends and developments. discuss the factors influencing consumer behavior. discuss the ways in which product, determine, place (distribution), and promotion affect marketing . write a simple marketing plan.Required MaterialsKotler, P. & Armstrong, G. (2012), Principles of market, 14th Edition, Pearson.Optional/Additional MaterialsNor Khalidah Abu and Yusniza Kamarulzaman (2013). Oxford Revision Series Principles of merchandise, (2nd ed), Oxford University Press, Shah Alam.Lamb, C.W., Hair, J.F. & McDaniel, C. (2012). Essentials of market, seventh ed., South-Western CENGAGAE Learning, USA.Course AssessmentCoursework ( concessions/ Group Project)40% meeting placesFinal Examination10%50%Total100%Course Requirements & PoliciesAttendanceAttendance will be taken. Students argon expected to turn up to class on time as to avoid disturbances and being young for participating in the class discussions. Attendance policy will be ground on policies stated in the universitys Academic Regulation. folk ParticipationStudents ar encouraged to participate as much of the learning will come from discussion during class. It is expected that you switch off your hand phone SMSing is entirely prohibited During class, you may be required to join as participants in marketing research hurtles. Please dress decently and appropriately (according t o universitys dress codes) when attending classes.Group projects & AssignmentsThere will be sort projects and assignments. For group project, worktogether with your group members and at the end of the project your group members will assess your contribution to the project. You are expected to do a group presentation before submission of written simulate during the semester. Assignments will be uploaded in UNIEC. In class assignments must be submitted on the qualify date otherwise you may be penalized for late submission. If you encounter any problem to submit assignments on the specific date, you are required to inform the lecturer within 2 days of the specified date.For any type written assignments given, the format of the paper should be as fol humiliateds A cover page with your details Name, Student ID and Sections ( as registered in CMS) Font Time New Roman , size 12 with 1.5 spatial arrangement Include a reference page for every assignment that you submitted.ForumsStudent s are required to participate in ALL 3 forums posted by the Course Leader and marks will be assigned based on the quality of the discussion.Accessing/ Checking UNIEC VirtualIt is utmost important for students to access and founder their UNIEC Virtual for any updates and information pertaining to the course regularly throughout the semester. Ignorance is NO EXCUSE.Examination FormatFinal examination will be a three hours-examination. The exam will evaluate your level of understanding and knowledge acquired in this course. The question formats may consist of multiple choice, true-false, short essays, and case-based problems. workweek upshotsCoveredOverview1234 proposition 1 marketManagingProfitableCustomer family paper 2 The merchandiseEnvironmentand the marketingInformationTopic 3ConsumerMarkets andConsumerBuyer portTopics/ActivitiesRemarks/DeadlinesIntroduction. clan activities Getting to know. Overview of course plan.Marketing Managing Profitable CustomerRelationship Definitions o f marketing Basic concepts of marketing Evolutions of marketing Relationship marketing Marketing strategy and the marketing mix Marketing Challenges in the future empathise Kotler Chapter 1 Harley-Davidson case. Chapter lagger p158.Class activities reason indicant materials Topic 1 Discuss Harley Davidson exercise.The Marketing Environment and MarketingInformation Companys Microenvironments Companys Macroenvironments Marketing research process enounceForum 1 Kotler Chapter 3 & 4 Real Marketing 4.2 Tracking consumers on the Web Smart targeting or a little creepy. p 151Class activities Discuss schooling materials Topic 2 Discuss Prius steer a Wave of Hybrids caseConsumer Markets and Business Market Consumer Buying air Consumer Decision-making mould Factors Affecting Consumer Buying Behavior The organizational Market The Organizational Buying Process Factors Affecting Organizational Buying BehaviorRead Kotler Chapter 5 & 6 Real Marketing 5.2 Lexus Delighting Customers Afterthe Sale to elapse Them Coming Back, p 180. Real Marketing 6.2 International Marketing MannersWhen in Rome, Do as the Romans Do, p 203.Class activities5Topic 4CreatingValue ToTargetCustomersDiscuss reading materials Topic 3Discuss Arabic Blackberry Adapting to the language ofthe marketCreating Value To Target Customers Market Segmentation Bases Market Targeting Differentiation and steadRead Kotler Chapter 7 Real Marketing 7.2 Dunkin Donuts Positioning for the Average Joe p 235.Class activities Discuss reading materials Topic 4 harvest-time Levels & classifications of product New product development ware vitality cycle stages Product & service decisions Service marketing6Topic 5Product &ServicesRead Kotler Chapter 8 & 9 Chapter preview Customer-Driven Marketing strategy, p 214. Chapter preview New Product study, p 280. industryLinkagesSubmitGroupAssignment1Class activities Discuss reading materials Topic 5 Discuss Britvic Creating a brand flavor case, p 278. Product Levels & classi fications of product New product development Product life cycle stages Product & service decisions Service marketing7Topic 5Product &ServicesRead Kotler Chapter 8 & 9 Chapter preview Customer-Driven Marketing Strategy, p 214. Chapter preview New Product Development, p 280.Class activities Discuss reading materials Topic 5 Discuss Britvic Creating a brand flavor case, p 278.89 middle SEMESTER BREAKTopic 6 determinePricing Objective of Pricing Factors influencing price Pricing strategies and tacticsForum 2Special pricing issuesRead Kotler Chapter 10 & 11 Real Marketing 10.0 Ryanair Pricing low and purple of it, p 318. Real Marketing 10.2 Pricing high and Proud of it, p 325. Real marketing 11.1 Pricing Dishonesty?, p 34210Topic 7PlaceClass activities Discuss reading materials Topic 6 Exercise PricePlace Marketing channel The immensity of intermediaries Functions and activities of marketing channel member Channel Design Decisions Marketing Logistics and make out Chain Management The role of wholesaling Different types of wholesaler The role of sell Different types of retail operationsForum 3Read Kotler Chapter 12 & 13 Chapter preview Marketing Channels, p 360. Real Marketing 12.1 Netflix Disintermediator ordisimtermediated? p 3721112Topic 8 forwardingTopic 8PromotionClass activities Discuss reading materials Topic 7 Discuss Zara The Technology Giant of the fashionworld, p 390.Promotion Promotion Mix denote, Public Relations, individual(prenominal) Selling, SalesPromotion, directly & Online Marketing Integrated Marketing Communications Marketing Communication Process Shaping the Overall Promotion MixRead Kotler Chapter 14 17 Real Marketing 15.2 The superior bowl the Mother of All Advertising Events But is it worth it? p 469. Real Marketing 17.2 Online Social Networks Targeting Niches of like-minded People, p 538.Class activities Discuss reading materials Topic 8Promotion Promotion MixPresentationof GroupAdvertising, Public Relations, Personal Selling, Sal esPromotion, Direct & Online MarketingIntegrated Marketing CommunicationsMarketing Communication ProcessShaping the Overall Promotion MixAssignment2Read Kotler Chapter 14 17 Real Marketing 15.2 The Super bowl the Mother of All Advertising Events But is it worth it? p 469. Real Marketing 17.2 Online Social Networks Targeting Niches of Like-Minded People, p 538.Class activities Discuss reading materials Topic 8 ball-shaped Marketing Global Market Entry Strategies13Topic 9GlobalMarketing14Revisionself-importance study15RevisionSelf study16Read Kotler Chapter 19 Real Marketing 19.1 Oreos and milk, Chinese Style, p 594 Real Marketing 19.2 Watch your language, p 597FINAL EXAMINATION WEEKNote Course leader has the upright to make amendments to the course plan as deemed necessary.